Internet stands a repository and
e-commerce is its business mechanism. On
top of this, global corporate giants are making competition fiercer to fetch
promising profits and yield higher returns on their sales. Subsequently, Google has also come into play
which is more of a watchdog counting on every website’s actions that need
ranking on the Google algorithm to support their standing.
Having so many complications in
business, we definitely need to search for business development standards that
can exhibit promising visibility of our website on Google’s dogma of sorts. Marketing is on the mind yet what should be
the hit idea?
Blogs? Some textual info or what?
You have to exhibit your savoir-afire ‘cause its do or die in a competing
business. How about explainers?
Explainers are great information
visuals and even greater selling tools in today’s net world. Since over 85% of people are prone to
conversions through explainers, these visuals are quite affordable to make and
have already proven their effectiveness in expanding a business.
So let’s talk about some 10
reasons why your business needs an explainer video:
Interest generator:
Maximum traffic flows on social
media sites where explainers are a hit as they attract many video viewers who
share and like a good video. Over 70
percent of Internet users prefer online videos.
A great explainer visual increases the chance of sales and its sharing
multiples the conversion rate.
Great Conversions
As already mentioned, a vast
majority of people convert fast after watching educative video content like a
training video showing product installation, usage or something
informative. They also keep record of
the likings of a particular product customers liked by showing the number of
views on each video.
Pain point solutions:
What attracts people more into
explainers is that these videos are answer to their pain points because of
which a past viewer wont hesitate to watch an explainer again which gives a
better knowledge of goods or service they render. So they communicate better than other
alternatives.
Ranking:
Google prefers inculcating sites
which generate interest in a product.
Since a willing person will take a purchasing decision in a jiffy, an
attractive explainer will get his attention immediately and also make its site
rank higher on Google Analytics universally.
Generate online traffic:
A viral video can do magic to a
business. You can put a super viral ad
on YouTube and see how a large viewing audience connects to your business in no
time. Virals enhance the chance of brand
making and astounding sales!
Brand awareness:
What people see believe it and
once they use and like, they become permanently attached to that thing. Good explainers try to do exactly that. They don’t direct sales and rather teach you
but on the parallel build a strong customer base smartly and promote goodwill
of the company.
Do-it-yourself
Do-it-yourself videos are a great
piece of information. They involve the
viewer deeply and gives a sense of trust in him provided a solid script and
engaging visuals are ready to fit the bill.
Explainers are also helpful if you like visual demonstration on a complicated
product.
Quick to share:
Web content is a good thing but
when explainers are available, who has the time to read boring content? Good
animation, great sound and appealing visuals can be perfectly baked into a
wonderful video which can be easily watched and enjoyed over traditional text.
Easy to share:
Free video hosts like Vimeo and
YouTube allow us to upload favorite videos using specific keywords based on
search results. They can also be run on
the smart phone. This feature makes them
more visible to a greater number of viewers and are easy to share, thus
popularizing the product shown on them.
Creates Personality
Image personification is not
possible alone by text or mute images. A
live, lifelike object oriented demonstration of your business, its culture and
its personality can be better depicted by an explainer video so when you see
it, you believe in it and try to be part of its virtual world.
No comments:
Post a Comment